One criticism of the corporate reservation of Pushpa 2 has been that the box office collections are inflated. Yet, these tie-ins are common for blockbuster films that capitalize on the buzz that is already established to further both the film and the companies.
Corporate bookings for Pushpa 2 are its primary promotional method, as companies buy tickets in advance as part of their advertisement campaign. Just like the strategies of RRR and Pathaan, apps such as Wolf7Pay and Blinkit are distributing free tickets and riding on the fever to increase engagement for it.
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Brands are promoted with films that have real buzz, not to inflate demand artificially. Corporate deals and not self-booking are based on the popularity of the film and work for the film and brands without misleading an audience.
Movies gain early pull and sponsors reach huge audiences through these partnership deals. They are the epitome of present, open, and a profitable marketing techniques.
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So corporate bookings are a must in movies such as Pushpa 2, rather than trying to hype up the success of a movie, they work toward enhancing the buzz of a movie, which suits everybody.
